L'oreal x Garnier
- Egypt
- 2025
- POSM & Promoters
Client: L'Oreal. Industry: Personal care.
L’Oréal POSM transformed everyday retail shelves into premium beauty destinations through bespoke merchandising solutions, illuminated displays and category-focused executions. Every element was engineered to strengthen product visibility, improve navigation and elevate the shopping experience while respecting retailer guidelines.
The brief
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Targeted Audience
Beauty shoppers seeking skincare, makeup and haircare solutions within high-traffic retail environments.
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The context
A competitive beauty environment where multiple brands compete for attention, requiring clear navigation and impactful visual merchandising.
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The main requirements
Create highly visible POSM solutions that improve product discovery, reinforce brand identity and integrate seamlessly into existing retail environments.
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The constraints
Integrate permanent and semi-permanent retail displays while respecting existing shelving systems, retailer standards, customer circulation and maintenance requirements.
Execution Strategy
Brand Aid managed the complete retail POSM execution, including retail surveys, technical development, custom fixture engineering, prototype validation, premium material selection, fabrication, illuminated signage, shelving integration, installation and quality assurance. Every element was designed to maximize product visibility while ensuring compliance with retailer specifications and maintaining a consistent premium shopping experience.
Production and execution
