Cocacola Home shelves
- Egypt
- 2025
- POSM & Promoters
Client: Cocacola. Industry: Beverages.
Brand Aid executed a large-scale retail POSM rollout that transformed standard supermarket aisles into highly branded destinations. Through custom shelving, illuminated signage, category segmentation and premium merchandising, the project increased product visibility while creating a consistent shopping experience across the beverage category.
The brief
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Targeted Audience
Retail shoppers making quick purchase decisions in high-traffic supermarkets.
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The context
A competitive beverage category where multiple brands compete for attention within the same aisle.
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The main requirements
Deliver maximum brand visibility while preserving navigation, accessibility and merchandising efficiency.
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The constraints
Integrate permanent branded elements within an operating supermarket while respecting existing shelving dimensions, refrigeration systems and retailer guidelines.
Execution Strategy
Brand Aid managed the complete retail transformation, including category planning, custom POSM design, lighting integration, fabrication, installation, visual merchandising, and on-site implementation. Every element was engineered to maximize visibility while maintaining operational efficiency, allowing the installation to function as both a retail fixture and a powerful brand communication platform.
Production and execution
